Vitalis Elkins

Vitalis Elkins is a digital asset executive, entrepreneur, and growth strategist known for his leadership roles in crypto media and blockchain infrastructure. He is the Co-founder of Schizo Terminal and previously served as Chief Operating Officer at Cointelegraph and Head of Europe at Bytetrade Lab. Elkins has built a reputation for scaling platforms, optimizing operations, and driving audience growth within the Web3 ecosystem.

Overview

Elkins operates at the intersection of crypto media, product strategy, and ecosystem growth. His career reflects a focus on building scalable operational frameworks and leveraging content and distribution to expand user engagement. In the digital asset sector, where visibility and narrative play a central role in adoption, his experience in media and growth strategy positions him as a key contributor to how platforms reach and retain users.

His work spans both centralized organizations and decentralized ecosystems, combining operational execution with strategic positioning across multiple markets, particularly in Europe. This dual focus allows him to contribute to both infrastructure development and market expansion.

Career and Background

Elkins gained industry recognition during his tenure as Chief Operating Officer at Cointelegraph, one of the largest crypto media platforms globally. In this role, he led operational strategy, content distribution, and monetization initiatives. His leadership contributed to significant audience growth, with millions of new readers joining the platform, alongside a notable expansion in revenue streams.

At Cointelegraph, Elkins focused on aligning editorial output with audience demand while improving internal workflows and business performance. His work reflects the importance of structured operations in media platforms that operate within fast-moving markets such as decentralized finance and digital assets.

Following his time in media, Elkins transitioned into blockchain infrastructure and ecosystem development through his role as Head of Europe at Bytetrade Lab. In this position, he led regional expansion efforts and worked closely with portfolio companies, advising on public relations, marketing strategy, and market positioning. His responsibilities included adapting growth strategies to different regulatory and cultural environments across European markets.

Current Role and Focus

As Co-founder of Schizo Terminal, Elkins is focused on building a platform within the Web3 landscape. While the project’s scope may evolve, initiatives in this category typically explore new approaches to trading interfaces, analytics tools, or user interaction with blockchain-based systems.

His current work combines product development with growth strategy, leveraging his experience in scaling platforms and engaging audiences. This includes shaping the platform’s positioning, coordinating go-to-market strategies, and aligning product features with user needs in a competitive environment.

Elkins’s background in both media and infrastructure provides a foundation for building products that require strong distribution and user engagement from the outset.

Areas of Expertise

• Operational leadership: Designing and implementing scalable systems for media and technology platforms.
• Growth strategy: Expanding user bases and optimizing engagement through content and distribution.
• Crypto media: Experience in managing and scaling one of the largest blockchain news platforms.
• Marketing and PR advisory: Supporting Web3 companies with positioning and communication strategies.
• International expansion: Leading market development efforts across European regions.
• Product strategy: Background in product management studies and application to Web3 platforms.

Industry Relevance

Elkins’s work is relevant because growth, media visibility, and operational efficiency are critical components of the crypto ecosystem. Platforms must compete for attention in a saturated information environment, where user acquisition and retention depend on both content quality and distribution strategy.

His experience at Cointelegraph highlights the influence of media in shaping industry narratives, while his work at Bytetrade Lab and Schizo Terminal reflects the importance of scaling infrastructure and user-facing platforms. These roles place him within a broader group of operators focused on connecting technology development with market adoption.

As blockchain ecosystems continue to evolve, professionals who can bridge product development, media strategy, and operational execution play a key role in determining which platforms achieve sustained growth and relevance.

• Schizo Terminal Co-Founder