Felix Henderson

Felix Henderson is the Chief Operating Officer and Co-Founder of Oh.xyz, a Web3-focused platform operating at the intersection of digital identity, creator ecosystems, and decentralized infrastructure. His work centers on operational strategy, growth execution, and building scalable systems for emerging technology platforms. Henderson brings a background in entrepreneurship, brand consulting, and digital marketing, with experience across traditional industries and Web3.

Overview

Henderson’s career reflects a combination of operational leadership and brand strategy. At Oh.xyz, he is responsible for overseeing business operations, partnerships, product execution, and growth initiatives. Platforms in the Web3 and creator economy space often require coordination across technical development, user experience, community engagement, and commercial strategy, making operational roles central to long-term success.

His experience also spans digital marketing and public relations, areas that are increasingly important in blockchain and AI ecosystems where narrative, positioning, and community engagement influence adoption. Henderson’s work combines these elements with a focus on building products that can scale within decentralized and internet-native environments.

Career and Background

Before co-founding Oh.xyz, Henderson co-founded Look After Group, a digital marketing and PR firm that worked with a range of clients, including publicly listed corporations and fast-growing technology companies. The firm’s work included campaigns across AI, Web3, and broader digital industries, giving Henderson experience in shaping brand narratives and managing communications for emerging technologies.

His entrepreneurial background also includes founding a UK prop-tech venture that became a widely recognized student-focused brand. This experience involved product development, market positioning, and user acquisition within a competitive sector. In addition, Henderson played a role in expanding a UK cosmetics company, contributing to its growth strategy and operational scaling.

Earlier in his career, Henderson worked as a brand consultant, collaborating with global companies such as BMW and Microsoft, as well as individuals including professional athlete Gareth Bale. This work involved brand development, marketing strategy, and positioning across international markets, providing a foundation for his later work in technology-driven companies.

Oh.xyz

Oh.xyz is a Web3 platform focused on digital identity, creator engagement, and decentralized internet infrastructure. While the platform’s features may evolve, projects in this category typically explore how users can control their digital presence, interact with decentralized applications, and participate in tokenized or community-driven ecosystems.

Henderson’s role as COO involves translating product vision into operational execution. This includes coordinating development timelines, managing partnerships, overseeing marketing and growth strategies, and ensuring that the platform can scale effectively as user adoption increases. In Web3 environments, this often requires balancing technical innovation with usability, regulatory awareness, and community trust.

Areas of Expertise

• Operational leadership: Oversight of business operations, partnerships, and growth strategies at Oh.xyz.
• Entrepreneurship: Founder experience across prop-tech, marketing, and technology ventures.
• Digital marketing and PR: Co-founder of Look After Group, working with enterprise and emerging technology clients.
• Brand strategy: Consulting experience with global brands and public figures.
• Web3 and creator ecosystems: Focus on platforms that integrate identity, community, and decentralized applications.

Relevance to Crypto Markets

Henderson’s work is relevant because Web3 platforms depend not only on technical infrastructure but also on user engagement, brand trust, and community growth. As blockchain technology expands into areas such as digital identity, creator economies, and decentralized social platforms, operational and marketing expertise becomes critical for adoption.

Projects like Oh.xyz operate within a broader trend toward decentralized ownership of digital presence, where users may control their data, content, and interactions more directly. These systems often intersect with decentralized finance, token economies, and community governance, creating new challenges for both product design and market positioning.

Risks and Considerations

Web3 platforms face challenges related to user adoption, regulatory uncertainty, technical complexity, and competition from both decentralized and traditional technology companies. Building sustainable user bases requires clear value propositions, strong security practices, and effective communication strategies.

Henderson’s role as COO involves addressing these challenges at an operational level. His background in marketing, brand strategy, and entrepreneurship supports efforts to position Oh.xyz within a competitive and evolving market, where success depends on both technological capability and user engagement.

• Oh Co-Founder & COO 2022 - Present