Jonathan G. Blanco is founder and CEO of Aizii and founder and managing partner of TF Labs. He also founded Niftmint, where his own professional record shows a move from CEO to board member in February 2026. His work spans retail technology, product development and digital commerce.
Current work
At Aizii, which he began leading in February 2026, Blanco works on systems intended to make retailers' product information usable by AI shopping and commerce tools. TF Labs, founded in 2017, combines brand and product strategy, development, content and events.
He was Niftmint's founder and CEO from March 2021 to February 2026 and remains a board member. The company develops digital records for physical products, including authentication and customer-engagement applications. His current affiliations also include ownership of the Seattle event business Wall & Vine and teaching software product management at the University of Washington.
Earlier career
Blanco co-founded Every*, a blockchain-based loyalty and rewards venture, in 2017. Before and alongside his startup work, he led product management for innovation at Sears from 2016 to 2018. Earlier roles included founding Nojora, SaaS investment work at Lighter Capital, and co-founding the MaxxNutrition retail and e-commerce business.
Education and industry participation
He holds a bachelor's degree in entrepreneurship from the University of Washington's Foster School of Business and studied Spanish abroad at the University of Cádiz. Washington State's 2024 blockchain report lists him, representing Niftmint, among its deliverable work group members.
