Crypto.com becomes the official sponsor of the FIFA World Cup in Qatar
The fast-growing crypto platform is looking to tap into yet another major sports market.
The hugely popular crypto platform is looking to tap into the huge viewership of the World Cup after establishing numerous high-profile partnerships in basketball, MMA, motorsport, and ice hockey.
Crypto.com conquers yet another major sports market
Crypto.com entered into the partnership with the FIFA World Cup to benefit from the exposure both within and outside the tournament’s stadiums in Qatar, the company told CryptoSlate.
The company will activate its official sponsorship in various ways. This includes enabling both for new and existing users to win exclusive merchandise and providing opportunities to attend World Cup matches.
Kris Marszalek, the co-founder, and CEO of Crypto.com said that the company was excited to sponsor the FIFA World Cup as it’s set to drive further awareness of the Crypto.com brand globally. It’s also an opportunity for the company to explore innovative ways in which Crypto.com can enrich and change fan experiences of world-class sports.
Last year, the company made headlines when it secured the naming rights for the historic Staples Center in Los Angeles, now called the Crypto.com Arena. It acts as the official sponsor of the Philadelphia 76ers, the UFC, Formula 1, the Italian premier football league, and the Ice Hockey World Championship.
Its media reach goes well beyond sponsorships, as well. Last year, the company published high-profile TV ads featuring sports and movie stars such as LeBron James, Tom Brady, and Matt Damon, targeting an audience that goes beyond just sports.
Kay Madati, FIFA’s chief commercial officer, said that a global brand like Crypto.com will help the organization grow the popularity of the World Cup on a global scale.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” he said in a release.