Crypto Twitter reacts to Block.one’s plans to launch EOS-powered social network, Voice
The management at Block.one, the company behind EOS, announced on June 1st that it will launch a blockchain-powered social media platform.
Brendan Blumer, the 32-year-old CEO at Block.one, revealed during a presentation in Washington, D.C., that the blockchain-enabled open-source software publisherโs new social media network, called Voice, will be deployed on EOS, one of the largest platforms for building decentralized applications (dApps).
Blumer: Existing Social Media Platforms โDesigned to Use the Userโ
According to Blumer, the existing social media platforms such as Facebook are โdesigned to use their users.โ He explained that usersโ data, attention, and the content they produce are all quite valuable. However, the crypto entrepreneur pointed out that current social media networks are designed to primarily benefit the platform and their owners and management, and not the user who is actually making meaningful contributions to the platform.
Blumer further noted:
โItโs the platform, not the user, that reaps the reward. By design, they run by auctioning our information to advertisers, pocketing the profit, and flooding our feeds with hidden agendas dictated by the highest bidder. Voice changes that.โ
Voice: โA Truly Self-Sustaining Economy of Ideasโ
In order to give users more control over their data and also allow them to benefit from the content they produce, the developers at Block.one will launch the new Voice social media network on EOSโ public delegated proof-of-stake (DPoS)-based blockchain.
As detailed on Block.oneโs official website:
โVoice will cultivate creation, sharing, discovery and promotion of content on social media platforms by real users, not bots and fake accounts. Through a truly self-sustaining economy of ideas, users will directly benefit from their ideas and engagement on the platform.โ
โNo Hidden Algorithms, No Invisible Interestsโ
The Voice social media network will be deployed on EOSโ EOSIO protocol-enabled public blockchain and โall interactions on Voice will be public,โ Block.oneโs blog post noted. This will allow for greater transparency, which will be โa core partโ of the user experience (UI) on Voice, the software development firm stated.
Clarifying how all participants on Voice will be treated fairly and given the same opportunities, Block.oneโs blog mentioned that:
โEveryone โthe user, to contributor, the platform โplays by the same rules. No hidden algorithms, no invisible interests.โ
โUniquely Positionedโ to Lead Social Media Revolution?
While the management at Block.one claims theyโre โuniquely positioned to lead the social media revolutionโ as EOS-based dApps reportedly account for 70 percent of all current โblockchain activityโ, several prominent members of the crypto community believe that existing social media platforms like Twitter are โalready perfect.โ
This, according to Tom Shaughnessy, the co-founder at independent digital assets-focused research firm Delphi Digital, who argued that Block.one was again trying to โtack onโ another use case for EOS, even though itโs not needed. Shaughnessy, a finance graduate from Rutgers Business School, also mentioned via Twitter that Block.oneโs Chief Technical Officer (CTO) Dan Larimer had already founded a blockchain-based social media site, called Steemit.
โAll EOS Data At the Whimโ of 15 of 21 Block Producers?
Shaughnessy went on to claim that all data being used and generated on the EOS network is at โthe whim of 15 of 21 block producers.โ
In response to Shaughnessyโs claims, โEOS New Yorkโ, a prominent EOS block producer, remarked:
Is this a joke? If this is the announcement, this is the kind of thing the entire blockchain industry is working toward; creating an equitable, decentralized economic system where incentives are aligned across all participant types. This should be championed.
— EOS New York (@eosnewyork) May 31, 2019
EOS New York further questioned the Delphi Digital co-founderโs statements by arguing that he never really understood the power of blockchain-based social media networks (in theory).
Going on to point out a legitimate use case for uncensorable distributed ledger technology (DLT)-powered social media sites, the EOS BP stated:
โDo you mean youโve never seen a single instance of Twitter accounts being simply deleted with no warning, explanation, or recourse?โ
No Unique Value Proposition?
Meanwhile, Nathaniel Whittemore, the widely-followed curator of Crypto Twitterโs (CT) โLong Read Sundaysโ, asserted:
The problem with a possible EOS-based Twitter competitor isn't the "EOS-based" but the "Twitter competitor."
Network effects are enormously powerful. New networks arise not b/c of ideology but b/c some alternative social experience that compels behavior shift. /cont ?
— Nathaniel Whittemore (@nlw) June 1, 2019
Whittemore also appeared to suggest that the EOS-powered Voice platform would have no unique value propositions. This, as he remarked:
Facebook offered something different.
Instagram offered something different.
Tik Tok offered something different.It's certainly not impossible that a new Twitter-like thing becomes the thing.
But it *IS* almost impossible that the reason for switch would be ideology. /2
— Nathaniel Whittemore (@nlw) June 1, 2019
Are โDownsides of Centralizationโ Really So High?
He continued:
โTo date, the risk of deplatforming simply has not outweighed the cost of leaving the network. Whenever we ask whether social network X is susceptible to disruption by a decentralized alternative, we need to ask โwhat downsides of centralization are so high that people would suffer the costs of network exit?โโ
He added:
In other words, the value of networks is who is there.
ANY new network, no matter how awesome, can't compete on sheer breadth of participation.
This means network exits costs are real, and powerful. /5
— Nathaniel Whittemore (@nlw) June 1, 2019
For those who are interested, people can sign up for the beta and learn more by visitingย voice.com.
EOS Market Data
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