News domain name bought for $15M domain name bought for $15M domain name bought for $15M

Both parties still remain anonymous, but representatives from Domainer said that the buyer of was associated with other Web3 projects, including domain name bought for $15M

Cover art/illustration via CryptoSlate. Image includes combined content which may include AI-generated content.

The domain name has been acquired for $15 million, making it the largest publicly reported domain name sale this year.

According to DomainInvesting, the deal was brokered for an undisclosed buyer by Domainer and GoDaddy, while facilitated the purchase.

Finalized on Aug. 3, the deal is the largest publicly reported domain name sale in the past few years, following the 2019 purchase of for $30 million. It’s also the most expensive crypto-related domain name, overtaking, which was purchased for $2 million in 2017. Jackson Elsegood, the general manager of, said this was one of the largest Web3-related transactions he’s seen on the platform.

In April 2021, the domain was briefly listed on GoDaddy for $100 million, but other registrars such as NameCheap disputed these claims saying it wasn’t for sale.

The seller of also remains anonymous. No previous purchase prices for the domain are available to the public, save for a $25,795 asking price recorded at the end of 2018.

Matt Holden, a representative at GoDaddy who previously worked for Domainer, said that the domain name was a “phenomenal asset” considering how NFTs are laying the foundation of the metaverse economy and GameFi.

“It was a pleasure to work with all parties involved with, an incredible opportunity for the buyer to acquire a category killer domain and one of, if not the best possible dot com’s in the entire Web3 space,” he said in a press release.

No formal plans have yet been announced for However, Domainer said that the domain buyer is associated with several other Web3 projects, including, a platform offering a curated Web3 service to artists.

Posted In: NFTs