Stephen Curry Is The First Celebrity Endorsement For CryptoKitties Ethereum dApp

Stephen Curry Is The First Celebrity Endorsement For CryptoKitties Ethereum dApp

Since fall of 2017, CryptoKitties has gained international renown as a fad and media vehicle for exposing cryptocurrency to the mainstream. Now, the famed crypto-cat Ethereum dApp is ready for another swish by partnering with NBA All-Star and two-time MVP Golden State Warriors superstar, Stephen Curry.

What is CryptoKitties?

Based on the Ethereum blockchain, CryptoKitties is a decentralized application (dApp) that allows users to breed and exchange collectible digital cats classified as ERC-271 tokens.

The digital cats are considered tokenized digital assets and are unique and non-fungible due to the decentralization and immutability of the Ethereum blockchain.

Stephen Curry-inspired CryptoKitties

According to VentureBeat, CryptoKitties gained 1.5 million users and conducted more than $40 million in transactions since March of this year.

Expanding on the element of collectibility, CryptoKitties is set to release three celebrity-branded CryptoKitties modeled after Steph Curry’s likeness – “CurryKitty,” “Chef Furry,” and “Steph Fur Three.”

CryptoCurry to CryptoKitty

Through a partnership with his emoji development company, Moji, Steph Curry was able to launch the first-ever celebrity-branded CryptoKitty (nicknamed “Steph Fur Three”) on Monday, May 7.

Stephen Curry, two-time MVP, NBA All-Star and Golden State Warriors superstar

As a public figure and tech enthusiast, Curry made for a fitting celebrity to test their branded digital assets and decentralized applications.

In an interview with VentureBeat, co-founder of CryptoKitties, Mack Flavelle said:

“Stephen is the perfect partner to try out this new kind of Kitty. He’s an incredible athlete but also has a deep interest in technology and innovation.“

The Global Impact of CryptoKitties

As a gamified platform for exchanging unique digital assets, CryptoKitties has become a figure for international cryptocurrency adoption and education.

CryptoKitties co-founder, Bryce Bladon told CoinDesk,

“Introducing CryptoKitties, and by extension blockchain technology to other audiences and showcasing crypto outside of currency, that’s our primary motivation,”

The new line of celebrity-branded assets opens the door to the possibility of partnering with other famous proponents of blockchain and further spreading the word of cryptocurrency. Who the next celebrity CryptoKitty will be is anyone’s guess.

Filed Under: Culture, Ethereum
Jonathan Kim

Jonathan Kim is a University of Washington student of Finance and cryptocurrency investor with a deep interest in the emerging industry of blockchain applications and cryptocurrency trading. His past experiences involve publishing original daily content for blockchain startups and trading cryptocurrencies using technical analysis principles.

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