Stephen Curry Is The First Celebrity Endorsement For CryptoKitties Ethereum dApp
Since fall of 2017, CryptoKitties has gained international renown as a fad and media vehicle for exposing cryptocurrency to the mainstream.
Since fall of 2017, CryptoKitties has gained international renown as a fad and media vehicle for exposing cryptocurrency to the mainstream. Now, the famed crypto-cat Ethereum dApp is ready for another swish by partnering with NBA All-Star and two-time MVP Golden State Warriors superstar, Stephen Curry.
What is CryptoKitties?
The digital cats are considered tokenized digital assets and are unique and non-fungible due to the decentralization and immutability of the Ethereum blockchain.
According to VentureBeat, CryptoKitties gained 1.5 million users and conducted more than $40 million in transactions since March of this year.
Expanding on the element of collectibility, CryptoKitties is set to release three celebrity-branded CryptoKitties modeled after Steph Curry’s likeness – “CurryKitty,” “Chef Furry,” and “Steph Fur Three.”
CryptoCurry to CryptoKitty
Through a partnership with his emoji development company, Moji, Steph Curry was able to launch the first-ever celebrity-branded CryptoKitty (nicknamed “Steph Fur Three”) on Monday, May 7.
As a public figure and tech enthusiast, Curry made for a fitting celebrity to test their branded digital assets and decentralized applications.
In an interview with VentureBeat, co-founder of CryptoKitties, Mack Flavelle said:
“Stephen is the perfect partner to try out this new kind of Kitty. He’s an incredible athlete but also has a deep interest in technology and innovation.“
The Global Impact of CryptoKitties
As a gamified platform for exchanging unique digital assets, CryptoKitties has become a figure for international cryptocurrency adoption and education.
CryptoKitties co-founder, Bryce Bladon told CoinDesk,
“Introducing CryptoKitties, and by extension blockchain technology to other audiences and showcasing crypto outside of currency, that’s our primary motivation,”
The new line of celebrity-branded assets opens the door to the possibility of partnering with other famous proponents of blockchain and further spreading the word of cryptocurrency. Who the next celebrity CryptoKitty will be is anyone’s guess.
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