Press Release
EAK Digital officially enters the Chinese Market with Mars Finance partnership
World-renowned blockchain PR agency, EAK Digital, officially announces its entry into the Chinese market by closing a strategic partnership with local media giant Mars Finance.
With this recent collaboration, EAK Digital plans to further position itself and its clients into the Asian cryptocurrency space. EAK Digital and Mars Finance will share resources and jointly explore multi-disciplinary cooperation in China and across Asia.
The partnership with Mars Finance was secured by Amber Chook, Head of Asia, at EAK Digital. Amber was born in China and grew up in Japan, and is a senior PR expert in the Asian market who is proficient in Chinese, Japanese and English. Inspired by the potential of Bitcoin to bring economic freedom to the world, Amber began to touch blockchain in early 2018.
In 2019, she founded Zebra Global, a highly selective blockchain market layout consulting company focusing on the Asian market. Interviewed by The Japan Times in 2020, published in Japan Times as an outstanding international entrepreneur. Before joining the blockchain industry, she used her expertise to serve well-known technology giants and government agencies such as Google Japan, DMM.com Group, the United Nations Development Program and the Japanese Ministry of Foreign Affairs.
Amber is not only committed to connecting the international blockchain market, but also committed to increasing women’s participation in the global wave of blockchains. With its deep understanding of multinational cultures, the goal is to become a bridge between China and overseas markets.
As an emerging blockchain ecosystem, China is expected to reach US$2 billion in market cap in 2023. EAK believes that early entry into this space is a forward-looking strategic choice for all current and future clients. The discussion with Mars Blockchain will further pave the way for a series of in-depth cooperation between both companies.
EAK Digital, the creative marketing company headquartered in the UK and with offices in Japan, Turkey, Argentina and the US, has served many star projects such as Binance, NEO, Crypto.com, CoinMarketCap, Conflux, MAKER, Bybit and global music superstar Akon. Beijing-based Mars Finance has been invested by the most well-known projects of the ecosystem such as Binance, IDG Capital, OKEx, and Huobi Eco. As of September 2019, it was valued at $200 million.
Tony Tang, Business Director, Mars Finance Blockchain said:
โMars Blockchain welcomes EAK Digital, a world-renowned blockchain creative communications company, into the Chinese market and will share resources and jointly explore multi-disciplinary cooperation in China and abroad from now on.โ
Erhan Korhaliller, Founder & CEO , EAK Digital said:
โPartnering with Mars Finance fits perfectly with EAK Digitalโs global growth strategy. This partnership will enable EAK Digital clients unparalleled access to the Chinese market and cements EAK Digitalโs position as the no.1 western agency for projects that want to enter the Chinese marketโ
Mars Finance was founded in 2018 by Chinese entrepreneur Wang Feng and has managed to climb its way to become the leading eastern media source for all blockchain and cryptocurrency-related news. Mars Finance’s over 3 million users trust it to deliver impartial and relevant news, as well as connecting them with over 6,000 blockchain companies in their own local network.
The core team members of EAK Digital are all marketing experts from various countries, led by its founder, British-Turkish entrepreneur and marketing expert Erhan Korhaliller. Before creating EAK he managed large-scale project teams for brands such as Rolls-Royce, Barclays Cards, and Vodafone.
Aside from helping strategically position blockchain brands in the ecosystem, EAK has created the world-renown online conference BlockDown with two successful past editions and speakers in the likes of CZ, Akon, David Schwartz, and Jed McCaleb. They are also behind the upcoming Istanbul Blockchain Week.
